Abstract
The Genius Typography Playing Cards drew inspiration from the digital media company Genius, founded in 2009 by Tom Lehman, Ilan Zechory, and Mahbod Moghadam, and made its mark in the world of music. Genius is celebrated for its online music encyclopedia that annotates and interprets the song lyrics and contexts of most of our favorite songs.
The campaign highlighted the profound influence of music culture with a specific focus on Hip-Hop culture and its influential artists such as Drake, Kanye West, kendrick Lamar and J. Cole.
Genius: Playing Cards
-
The campaign celebrated the transformative power of music and Genius's role in enhancing musical understanding and expression. It emphasized the significant impact of Hip-Hop culture on individuals and the world of music.
-
By incorporating influential figures in Hip-Hop culture, the campaign shared artist stories, insights, and interpretations through digital platforms, fostering a sense of community among music enthusiasts and inspiring active participation in music appreciation and creativity.
